Clarity and Openness
We explain how we assess platforms, what factors we consider, and whether any commercial cooperation exists. Recommendations are not shaped by undisclosed arrangements or hidden motivations.
Responsible Comparison Approach
A clear set of principles we follow when reviewing platforms and presenting conclusions.
Key Working Principles
Independent Review
Each platform is checked against the same measurable criteria. Financial benefits do not determine outcomes, and they do not affect how results are ranked or described.
Attention to User Safety
We give priority to services with strong security practices, understandable terms, and pickesresponsible-use features. Safety considerations are a central part of our approach.
How We Evaluate
Eligibility Check
We confirm UK Gambling Commission licensing, basic company details, and operational background. Services without the required authorisation are not included.
Technical Review
We review security controls, platform stability, mobile support, and support response handling, using practical checks where possible.
Terms and Offers
We examine promotion conditions, wagering requirements, and whether the stated value is reasonable in typical use. Offers that are unclear or overly restrictive may be rated lower.
Use of Public Feedback
We consider patterns from multiple review sources and how issues are addressed. Repeated themes in user experience contribute to the overall assessment.
Continued Review
We revisit and adjust these principles as the sector changes, rules are updated, and user expectations develop. Feedback on our approach is welcome, and we aim to keep our comparisons accurate, consistent, and based on clear reasoning.